Legal

Privacy Policy

Last updated: 10 September 2026

This Privacy Policy explains how Chérie Haute Couture (“we”, “us”, “our”), a family-run Hindu Undivided Family (HUF) business based in Surat, Gujarat, India, handles personal information collected through this website.

Information we collect

Contact & account details — name, mobile number, email address and delivery address you provide at login, checkout or through our contact forms.
Order information — items purchased, order value, payment status and courier tracking details.
Technical data — device type, browser, approximate location derived from IP, and pages viewed, collected through cookies and analytics.

How we use your information

To process, dispatch and support your orders and exchanges.
To send transactional messages (OTP login, order and delivery updates).
To respond to enquiries and provide sizing / styling assistance.
To improve the website, prevent fraud and meet legal obligations.
To send occasional marketing updates where you have opted in — you can opt out at any time.

Payments

Payments are processed by a PCI-DSS compliant third-party payment gateway. We do not receive or store your full card number, CVV or UPI PIN on our servers.

Sharing

We share data only with the parties needed to run the store — courier and logistics partners, our payment gateway, communication (SMS/email) providers and analytics providers — and only to the extent required. We do not sell your personal information.

Cookies & analytics

We use essential cookies to keep you signed in and remember your bag, and analytics cookies (e.g. Google Analytics) to understand aggregate usage. You can block cookies in your browser settings; some features may then not work.

Data retention

We keep order and tax records for as long as required by Indian law and account data until you ask us to delete it, subject to legal retention requirements.

Your rights

You may request access to, correction of, or deletion of your personal data, and withdraw marketing consent, by writing to ecommerce.cherie.lifestyle@gmail.com.

Children

The store is intended for adults. We do not knowingly collect data from children under 18.

Changes

We may update this policy from time to time; the “last updated” date above will change accordingly.

Contact

Questions about this policy? Email ecommerce.cherie.lifestyle@gmail.com, call +91 82006 85406, or use our contact page. Registered address: Plot No 468, Anjani Industrial Estate 2, Bharthana, Gothan, Surat, Gujarat 394130, India.